For the new Odido's digital brand identity, I led the team that was responsible for the entire digital brand experience from concept to design to execution. As part of Code D’azur, we created the digital identity that was made to scale for a wide range of platforms, from emails and television to digital in-store displays, mobile apps and websites.
For Off-White their 2021 pre-collections we went on a personal journey. What is the definition of a "real" experience as our digital and physical life blends more and more. Together with The Fabricant, we pushed the boundaries of these definitions by using technologies such as photogrammetry.
As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new office in Amsterdam.
For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we wanted to show how escaping the noise can spark creativity featuring Diplo. At adidas, I was responsible for concept development and creative direction of numerous films and photography sets.
This brand film was created for the new Hyundai IONIQ to explain how a single pixel influenced its design language. Taking inspiration from the past to design the future of next generation of electric vehicles.