- Creative Direction
- Art direction
- Global Product Launch
- Film & Documentaries
- Digital activation
- Retail Photography
- Social Stories
- Influencer marketing
We brought true LA creators who normally create in far noisier environments, to the silent and calm Pacific Crest Trail to tell their real, human and emotionally engaging stories on how to recharge creatively.
Grammy Award winning producer Diplo, Forbes 30 under 30 entrepreneur Maya French and top chef Marcel Vigneron take consumers to the vast and stunning surroundings of the Pacific Crest Trail.
For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we wanted to show how escaping the noise can spark creativity.
We created a seamless journey approach across retail, social and the adidas ecosystem. No break in the flow, like a real conversation. With varied content over time to keep things interesting.
To visually connect all the different pieces, an identity was created which helped communicate the ‘escape the noise’ concept in motion and stills.
For the different adidas platforms out there we created a range of different content pieces. Cinemagraphs, boomerangs, gifs and still photography. Making the best creative for each unique touchpoint.
For the ambassadors instagram accounts, PR assets (Hypebeast.com, outsideonline.com) and adidas channels (Newsroom, CRM, retail, dot.com and social).
Outside Online - Entrepreneur Maya French on the power of unplugging.
Outside Online - How celebrity chef Marcel Vigneron Recharges.
Outside Online - DJ Diplo’s Secret Weapon? The Mountains.
Gearpatrol - It’s only february but adidas already dropped one of the year’s best hiking boots.
More selected projects
ACE - New Brand Identity and interior designBranding and Identity
Off-White - "What Stars Are You Under"Digital Experience
Rag & Bone - MetamorphosisVirtual Runway Show
adidas Creators Club - Brand UpdateBranding & Identity
Hyundai - The Power of the PixelBrand Film
Formula 1 Abu Dhabi GPBranding + Creative Innovation
Odido - Digital Brand ExperienceBranding
adidas Women - Generate the HeatReal. Human. Stories.
adidas Creators Club - Membership LaunchFilm and Photography Direction
Hyundai Palisade - Made for every adventureSocial Campaign
G-Star RAW - Clouds of DenimDigital Experience
G-Star RAW - Destroy to ConstructDigital Experience
G-Star RAW - The Art of RawDigital Experience
adidas Terrex - AR-venture into the 90sSocial Campaign