Odido - The Digital Brand Experience

Odido Showreel - Digital Brand Experience

Role

- Creative Direction
- Design Direction
- Creative Strategy
- Creative Consultant

Project

- Brand Identity
- Motion Principles
- B2C + B2B Design
- Mobile Apps
- Design system
- Newsletters
- Illustration style
- Iconography
- Media Interface
- Digital In-store displays

For the new Odido's brand identity, I was responsible for the digital brand experience from concept to design to execution. Odido is a mobile, fiber and TV provider (former T-Mobile Netherlands and Tele2).

As part of digital agency code d’azur together with the entire team, we created the digital identity that was made to scale for a wide range of platforms (B2B + B2C), from emails and television to digital in-store displays, mobile apps and websites all while maintaining a unified recognisable visual language.

The created design system includes custom typography & iconography, motion principles and illustrations.

In very close collaboration with Odido NederlandTBWA\NEBOKO, Code d'azurDAYBUCK, CoType™ Foundry, MassiveMusicVIM GroupThink Yellow

 2023

A digital identity that puts people first. Guided by the brands philosophy and experience principles.

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We wanted to create an inspiring and easy to navigate human centered experience. All with one goal to create moments of delight.

odido-Homepage-B2C
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The created design system for Odido is scalable, consistent and easy to implement. 

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odido-App-Components-03
odido-ProductPage-B2C

The icons are custom made to work for digital, online, app and spatial.

The created icon system adapts to different moods, applications and combinations.

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The Odido mobile app designed for
7 million+ users.

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odido-App-Components-01-1
iphone-app-01

A unified visual language across every digital touchpoint: online, apps, tv, newsletters and digital in-store displays.

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The Odido team

Code d'azur - Digital strategy, design & experience
Account - Charlotte Lilly
Strategy - Wybe van Sallows, Sanne Mak
Executive Creative Director - Dani Polak
Creative Design Director - Vincent Venema

Odido - Clients
Rindert De Lange, Margaret Kreuger, Sanne Cuperus, Daan Wassink, Bas Touw, Max Doorenspleet, Rian van Heugten, Nicole Catherine Vrolijk, Wouter de Kleyn, Raymond Kulsen, Dionne van Dijk, Annelies van 't Westende

www.odido.nl
Vim Group - Brand change
Rene Bekker, Niek Fransen, Tabea Filipski, Ermelinde van Reusel, Diederik van Sas, Annabel Burger, Arjan Kapteijns 

www.vim-group.com/en/
TBWA\Neboko - Brand identity, communication, positioning
Joris Groot, Nastasia Broutin, Boris Rijksen, Dennis Baars, Darre van Dijk, Marc van Eck, Anouk Zink

Project showcase from TBWA\Neboko
www.tbwa.nl/studioneboko/odido


Buck - Illustrations
Under the guidance of TBWA\Neboko and Code D'azur, the illustrative style for Odido was created in collaboration with Buck.

Simon Buijs, Vincent Lammers, Richard Gray, Jamey Kitchens

www.Buck.co
CoType™ Foundry - Typography
The O-typical font was created in collaboration with CoType™ Foundry.
Font production and engineering by Diana Ovezea.

Project showcase from CoType Foundry
https://cotypefoundry.com/fonts-in-use/odido/
Iconography & Icon system
Under the guidance of Code D'azur, in collaboration with Zach and Gino. 

Icon Identity - Zach Rosczewski
Icon Designer - Gino van Lierop

www.zachroszczewski.com
Showreel - Digital Brand Experience
Composer - Max Gramser (Thndr)
Motion Design - David Gieling (David+Jim)
Design - Vincent Venema, Massimo Meijer, James Hayter, Isabel Felice da Silva

www.thndr.studio
Day - Spatial & interior design
Gesina Roters, Stefano Bonassi, Kim Susann Fuchs

www.day.nl
Massive Music - Sonic identity, sound logo
Think Yellow - Design execution, print & retail
Paulus Nabbe, Kim Terpstra, Jesper Kuilman

More information about the project featured on the Think Yellow site.
 
https://thinkyellow.nl/cases/wij-zijn-odido/
Entopic/iO - Content management
Wanda Haveman

www.entopic.com
Phenster - Photography development
Philip Jintes

www.phenster.nl

Say hello and craft ideas together

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