Hi there. I am Vincent Venema, an independent multidisciplinary creative director focused on building brands, spaces and digital experiences in the realms of creative culture, lifestyle and ideas.
Brand Identity, Design System
Built upon their 200-year legacy, made for the present. I was responsible for ABN AMRO's rebrand. As part of ACE, we created a brand new identity that captures emotional moments of breakthrough, excitement and entrepreneurial spirit.
Strategy, Branding, Interior Design
As an independent creative director I led a team of architects, designers, strategists and copywriters to bring 11 agencies together in a new brand identity and new office in Amsterdam.
Digital Experience, Digital Fashion
For Off-White their 2021 pre-collections we went on a personal journey. What is the definition of a "real" experience as our digital and physical life blends more and more. Together with The Fabricant and Virgil Abloh, we pushed the boundaries of these definitions by using technologies such as photogrammetry.
Brand Identity, Digital Design Systems
For the new Odido's digital brand identity, I led the team that was responsible for the entire digital brand experience from concept to design to execution. As part of Code D’azur, we created the digital identity that was made to scale for a wide range of platforms, from emails and television to digital in-store displays, mobile apps and websites.
Global Product Launch, Film & Photography Direction
For the launch of the first ever adidas boost-equipped hiking boot the Terrex Free Hiker, we wanted to show how escaping the noise can spark creativity. At adidas, I was responsible for concept development and creative direction of numerous films and photography sets.
Creative Strategy, Motion Identity
I was responsible for developing the creative strategy that formed the foundation of the event identity created by Woodwork. An identity that reflects the Formula 1 seasons finale, the world-class experience and the true essence of the Yas Marina circuit in the United Arab Emirates.
Virtual Runway Show, Digital Fashion
Fusing together elements of fashion and technology, for the New York-based label Rag & Bone. Together with The Fabricant and Ruth Hogben, we created an experiential virtual NY runway show.
Brand Film
A Hyundai brand film, created at Scholz & Friends, about the IONIQ parametrix pixel design language. Inspired by a tiny pixel designed for the new generation of electric vehicles.