Hyundai Ioniq -
The Power of the Pixel


- Creative Direction
- Art Direction


- Design Film
- Brand Film
- Editorial

A tiny pixel can inspire future generations. Take an exclusive first look at the IONIQ Parametric Pixel design language for the new generation of electric vehicles.

A brand film about the IONIQ design language.


Taking inspiration 
from the past to design the future.

When it comes to the design of the IONIQ cars, the team at Hyundai re-defines the conventional norm of interior and exterior vehicle design. Every pixel in IONIQ’s Parametric Pixel design continues to change the norm.

This begins with the IONIQ’s signature ‘Parametric Pixels’ – a unique jewel-like design that will feature on the exterior of all IONIQ models, and represent the IONIQ brand into the future.


The pixel is more than a design element. It’s a movement. 

Say hello and craft ideas together

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