Hyundai Ioniq -
The Power of the Pixel
Role
- Creative Direction
- Art Direction
Project
- Design Film
- Brand Film
- Editorial
A tiny pixel can inspire future generations. Take an exclusive first look at the IONIQ Parametric Pixel design language for the new generation of electric vehicles.
A brand film about the IONIQ design language.
Project Power of the Pixel
Client Hyundai
Agency Scholz & Friends
2020
Taking inspiration
from the past to design the future.
When it comes to the design of the IONIQ cars, the team at Hyundai re-defines the conventional norm of interior and exterior vehicle design. Every pixel in IONIQ’s Parametric Pixel design continues to change the norm.
This begins with the IONIQ’s signature ‘Parametric Pixels’ – a unique jewel-like design that will feature on the exterior of all IONIQ models, and represent the IONIQ brand into the future.
The pixel is more than a design element. It’s a movement.
Team
Creative Director - Vincent Venema
Senior Creative - Anne Marie Longtine
Producer - Kriszta Csala
Say hello and craft ideas together