Formula 1 - Abu Dhabi GP Event

Role

- Creative Strategy
- Creative Consultant

Project

- Event Identity
- Mood Film
- Key Visuals
- Motion Design
- Brand guidelines
- DOOH and Social

Abu Dhabi Grand Prix is the last F1 circuit of the year and the climax of Formula 1 racing. It celebrates the pinnacle of motorsport, the best in global music and entertainment and where racers become champions.

I was responsible for developing a creative strategy that formed the foundation of the event identity created by Woodwork. An identity that reflects the Formula 1 seasons finale, the world-class experience and the true essence of the Yas Marina circuit in the United Arab Emirates. The meeting place for champions.

The creative ties into the brands future focussed vision of having world class 'cutting edge experiences' present. By blending playful and energising creative across a range of innovative touchpoints embracing the latest technologies. 

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F1 Abu Dhabi GP circuit, the F1 season's finale, where racers become champions.

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An event identity that captures the energetic spirit of the Formula 1 seasons finale.

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Social

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The creative ties into the brands vision of having world class 'cutting edge experiences' embracing the latest tech in the digital physical space.

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Billboard OOH

Mural Street by Asylab

Wall takeover

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Billboard

Inflight entertainment

The meeting place for champions

Spatial

screens

Digital OOH

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3D OOH Billboard

Team

Say hello and craft ideas together

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