- Creative Direction
- Art Direction
- Virtual Collection
- Digital Showcase
- Short Film
Fusing together elements of fashion and technology, for the New York-based label rag & bone the creative is showcasing pieces from its 2021 Summer/Spring Collection: Metamorphosis.
An experiential short film turning the runway into a digital landscape that reimagines an ubiquitous part of New York architecture—the fire escape—and pushes the boundaries of creativity.
This virtual collaboration features a digital avatar walking the “runway” through a New York-inspired landscape, modeling the versatile collection—from day to night—with a constant loop of styling options.
The idea is to use the virtual showcase to convey the concept behind the collection, which rag & bone sees as “the essential, perfected wardrobe” with quality pieces that are made to last and “provide a sense of safety and meaning.”
More selected projects
ACE - New Brand Identity and interior designBranding and Identity
Off-White - "What Stars Are You Under"Digital Experience
adidas terrex featuring Diplo - Escape The NoiseGlobal Product Launch
adidas Creators Club - Brand UpdateBranding & Identity
Hyundai - The Power of the PixelBrand Film
Formula 1 Abu Dhabi GPBranding + Creative Innovation
Odido - Digital Brand ExperienceBranding
adidas Women - Generate the HeatReal. Human. Stories.
AI Experiment - Have you heard about the AI bird?AI Experiment
adidas Creators Club - Membership LaunchFilm and Photography Direction
Hyundai Palisade - Made for every adventureSocial Campaign
AI Experiment - Industrial design AI conceptsAI Experiment
G-Star RAW - Clouds of DenimDigital Experience
G-Star RAW - Destroy to ConstructDigital Experience
G-Star RAW - The Art of RawDigital Experience
adidas Terrex - AR-venture into the 90sSocial Campaign
AI Experiment - Crafted JewelryAI Experiment