- Creative Direction
- Global Product Launch
- Social Stories
- Augmented Reality
For the launch of the special edition adventure pack, we wanted to create something that made it stand out in your instagram feed. To make this happen, we created an ‘interactive’ 90s influenced computer game where you could escape the digital noise.
By tapping through the different environments filled with noise, you leave the hectic city to slowly arrive in the quiet and serenity of the outdoors.
We created numerous versions for the adidas terrex instagram account to optimise the reach. By having variations in title cards, photography angles vs. 3d generated styles, models wearing the product vs. still photography.
Through the adidas app, you can view the shoe in augmented reality. Giving you the opportunity to see all the special details the adventure edition has to offer from upclose in the comfort of your own home.
More selected projects
ACE - New Brand Identity and interior designBranding and Identity
Off-White - "What Stars Are You Under"Digital Experience
adidas terrex featuring Diplo - Escape The NoiseGlobal Product Launch
Rag & Bone - MetamorphosisVirtual Runway Show
adidas Creators Club - Brand UpdateBranding & Identity
Hyundai - The Power of the PixelBrand Film
Formula 1 Abu Dhabi GPBranding + Creative Innovation
Odido - Digital Brand ExperienceBranding
adidas Women - Generate the HeatReal. Human. Stories.
adidas Creators Club - Membership LaunchFilm and Photography Direction
Hyundai Palisade - Made for every adventureSocial Campaign
G-Star RAW - Clouds of DenimDigital Experience
G-Star RAW - Destroy to ConstructDigital Experience
G-Star RAW - The Art of RawDigital Experience