I lead multidisciplinary teams as a hands-on creative director or design director, with the team composition carefully curated to fit the needs of the project. The projects I work on vary from AR/VR/MR, brand identity, brand strategy, creative direction, campaign development, digital design, film & photography art direction and spatial.
I love capturing people's imagination in new ways by exploring projects that are visually exciting and blend digital, physical & virtual worlds that consider all the sensorial elements.
After building solid experience in lifestyle (MTV, Sid Lee), fashion (G-Star Raw), sports (adidas, Nike) and creative technology (AKQA), I started working independently with a focus on brand experiences which create a lasting impression across every brand facing point imaginable. I explore new territories inspired by art, music, gaming, architecture to initiate ideas.
AR / VR / MR
Brand Identity
Brand Strategy
Creative Direction
Campaign Development
Digital Design
Film & Photo Art Direction
Motion Design and 3D
Sonic Branding
Spatial
Code D'Azur
Design Director
Mar 2023 - Aug 2023 / AMS
ACE
Creative Director
Nov 2021 - Dec 2022 / AMS
The Fabricant
Creative Director
Mar 2020 - Sept 2020 / AMS
Cheil
Asc. Creative Director
Nov 2019 - Dec 2019 / SEOUL
Adidas
Creative Director
Dec 2018 - Dec 2019 / AMS
Adidas
Senior Art Director
Oct 2016 - Dec 2017 / AMS & BER
G-Star RAW
Senior Digital Art Director
2012 - 2015 / AMS
Sid Lee
Senior Digital Art Director
2012 - 2015 / AMS
AKQA
Senior Digital Designer
2008 - 2010 / AMS
Viacom (MTV, Nickelodeon, TMF)
Creative producer and designer
2005 - 2008 / AMS